Gas Station Ads in Connecticut
Gas Station Advertising, from $150 a Pump.
Every fill-up is three captive minutes. Static pump toppers start around $150 per display per four weeks, and GSTV's video screens sell like TV at a $15 to $40 CPM. Here is which one fits a Connecticut budget.
175,000 drivers cross Hartford on I-84 every day. One board could say your name to all of them.
The Straight Answer
Three captive minutes, nozzle in hand. Here is the meter.
Pump-top media comes in two species. Static toppers are cheap and local: $150 to $600 per display per four-week cycle at $3 to $8 CPMs, bought station by station near your business.
GSTV, the national pump video network, runs on screens at 27,000+ stations with roughly 115 million monthly viewers, sold programmatically at $15 to $40 CPMs, with per-market minimums around $10,000 that make it a bigger-budget buy.
115M monthly unique viewers watch GSTV's pump screens across 27,000+ US stations, per Comscore measurement.
Source: Comscore / GSTV published network data
The Rate Card
What Gas Station Advertising Actually Costs.
Independently researched starting costs, checked against published materials and market data.
| Buy | Starting Cost | What You Get |
|---|---|---|
| Static Pump Topper | from $150/4 wks | One display at one station, $3 to $8 CPMs |
| Station Package | from $500/4 wks | Every pump at a station your customers use |
| GSTV Video Network | from $10,000/market | Programmatic pump TV at $15 to $40 CPMs |
Last verified August 2026. Topper rates of $150 to $600 per display and CPMs of $3 to $8 come from published place-based rate guides; GSTV's $15 to $40 programmatic CPMs and roughly $10,000 per-market minimums come from published industry reporting.
The Process
How Buying Works
Three steps from budget to live, in plain English.
Pick Stations Like Locations
The station between the highway exit and your shop beats a bigger one across town. Buy geography, not gallons.
Start With Toppers
Static toppers are sold by local place-based vendors station by station, cheap enough to test three sites for a poster's price.
Graduate to Screens If Scale Fits
GSTV and programmatic pump video suit multi-town budgets; buy them through a DOOH platform once toppers prove the venue.
Priced by Town
Where This Reaches.
Our town guides price Gas Station Advertising against every other option in the same market, so you can see what it beats and what beats it before you call anyone.
The Alternatives
Before You Buy, Compare.
We don’t sell for Gas Station Advertising and we don’t take a side: we tell you which option fits your towns and your budget.
Indoor digital screens
The same captive-minutes idea in gyms, bars and salons, from $10 CPMs. Compare Prices
Blip self-serve boards
Roadside digital from $20 a day if you'd rather own the highway moment. Compare Prices
All Connecticut billboard prices
Every corridor and format in the state, priced honestly. Compare Prices
Questions
Gas Station Advertising Questions, Answered Straight.
How much does gas station advertising cost?
Static pump toppers run $150 to $600 per display per four-week cycle at $3 to $8 CPMs. GSTV's video screens sell programmatically at $15 to $40 CPMs with per-market minimums around $10,000, which puts the network buy in regional-brand territory.
Is GSTV worth it for a small business?
Usually not first: the roughly $10,000 market minimum buys a season of pump toppers at every station around you. GSTV earns its rate for multi-town brands that want video reach; toppers earn theirs for the shop two lights away.
Who actually looks at pump ads?
Nearly everyone at the pump: fueling takes about three minutes with little else to look at, which is why GSTV measures roughly 115 million monthly viewers. Toppers get the same eyes at a fraction of the cost, minus the sound and motion.
How do I buy a pump topper in Connecticut?
Through place-based media vendors that hold station contracts, or occasionally direct from independent station owners. Pick the three stations your customers actually use, ask for per-display rates, and negotiate the multi-cycle price.
Also Asked
Do billboards actually work?
For recognition, yes, and Connecticut traffic counts are genuinely large: about 175,000 vehicles a day on I-84 through Hartford. They do not create immediate response, so they work best supporting a channel that captures demand rather than as a lone buy. Billboard prices
How much does a billboard cost in Connecticut?
A highway bulletin starts around $1,200 a month, a poster on a state route from about $329 for four weeks, and digital boards can be bought by the day from roughly $20. Production is separate for static boards, which is why short campaigns usually favour digital. Billboard prices
How much does a digital billboard cost?
Digital boards are sold by the day or even by the play in Connecticut, from about $20 a day or five cents per play. That makes them the only outdoor format a small budget can use for a single weekend or evening. Digital board prices
Stop Guessing. Price Your Pumps.
Tell us your towns and your budget, and we'll come back with the stations, formats and real pump rates worth buying, free, in one business day.
Price My Pump AdsTakes 2 minutes · Free · Real rates in writing
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Own the Fill-Up.
Tell us the basics. We'll match your budget to the stations and formats that actually reach your customers. Here's what you get:
- The exact stations and formats for your budget
- Real place-based rates, in writing
- Pumps versus boards, priced side by side
Takes 2 minutes. Free. Real rates in writing.
Rate sources: Published place-based media rate guides, 2026; GSTV network data and industry reporting (gstv.com); Comscore audience measurement. Last verified August 2026.
AdvertisingCT.com is an independent guide for Connecticut advertisers. We are not affiliated with, endorsed by, or acting on behalf of Gas Station Advertising, and all names and trademarks belong to their owners. Rates shown are independently researched estimates of typical starting costs as of August 2026, drawn from published rate materials, public filings, market data and advertiser reports. They are not offers or quotes. Actual pricing is set solely by the vendor and varies by availability, season, placement and negotiation. Spot an outdated number? Tell us and we’ll verify it.