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All 115 pages of Connecticut advertising research: six channel guides, ten town deep dives, and a priced rate page for every major media seller in the state. The machine-readable version lives at /sitemap.xml.
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Start Here
4 Pages.
The front door and the pages that explain who we are and how to reach us.
What It Costs, by Channel
6 Pages.
The six ways to buy attention in Connecticut, each with real rates and an honest read on who it suits.
- Billboards & OutdoorFrom $75 a month/billboards
- Radio & AudioFrom $25 a spot/radio
- Streaming & TVFrom $10 a spot/streaming-tv
- Magazines & PrintFrom $200 a month/magazines
- Google & MetaFrom $5 a day/digital
- SponsorshipsFrom $300 a season/sponsorships
What Your Budget Buys
6 Pages.
From $500 to $10,000 a month, what each budget genuinely reaches in Connecticut, worked out line by line.
- All BudgetsFive budgets, worked out/budgets
- $500 a monthTwo channels, chosen carefully/budgets/500
- $1,000 a monthThe first serious budget/budgets/1000
- $2,500 a monthThree channels, compounding/budgets/2500
- $5,000 a monthEnough to own a town/budgets/5000
- $10,000 a monthEvery screen in the market/budgets/10000
Advertising by Industry
11 Pages.
What each trade really pays for a customer, and which channels earn their place in that business.
- All IndustriesTen trades, priced/for
- Plumbers$57 a lead, 44.5% booked/for/plumbers
- HVAC Companies$51 a lead, two spikes a year/for/hvac
- Electricians$39 a lead, the cheapest trade/for/electricians
- Roofers$71 a lead, the biggest jobs/for/roofers
- Dentists$76.71 a lead, worth a decade/for/dentists
- Restaurants$2.05 a click, the cheapest in CT/for/restaurants
- Law Firms$131.63 a lead, the priciest/for/law-firms
- Real Estate AgentsFarm one town completely/for/real-estate
- LandscapersFrom $25 a lead, recurring/for/landscapers
- Med SpasVisual, repeat, high margin/for/med-spas
Compare and Decide
7 Pages.
Straight comparisons between the channels people actually weigh against each other, with the verdict up front.
- All ComparisonsSix decisions, answered/compare
- Billboards vs RadioTwo memory channels, very different costs/compare/billboards-vs-radio
- Google vs Meta$5.42 a click against $1.72/compare/google-vs-meta
- Local Services vs Google AdsPay per lead against pay per click/compare/google-ads-vs-local-services-ads
- Streaming vs Broadcast TVBuy the towns, not the market/compare/streaming-vs-broadcast-tv
- Magazines vs Direct MailOne gets kept, one gets binned/compare/magazines-vs-direct-mail
- Radio vs Streaming AudioTwo genuinely different audiences/compare/radio-vs-streaming-audio
Learn the Ground
3 Pages.
The vocabulary, the questions everyone asks, and the calendar that decides when a dollar goes furthest.
The Data
1 Page.
Every rate we hold, in one searchable table, free to download and cite.
Advertising by Town
11 Pages.
Deep dives on ten Connecticut markets: Census demographics, the media map each town sits in, local rates and worked budget plans.
- All Town GuidesThe index of every town deep dive/towns
- HartfordRadio market #57, I-84's 175,000 cars a day/towns/hartford
- Stamford$117,627 median income, New York TV market/towns/stamford
- New HavenIts own 444,900-listener radio market/towns/new-haven
- BridgeportThe state's largest city, least fought over/towns/bridgeport
- Waterbury190,000 daily trips, the cheapest media/towns/waterbury
- Greenwich$206,130 median income, precision buying/towns/greenwich
- DanburyRated market #194, spots from $25/towns/danbury
- NorwalkGold Coast money without Gold Coast rates/towns/norwalk
- West HartfordThe most mailed-to town in the state/towns/west-hartford
- New LondonRated market #177, own it outright/towns/new-london
Billboard & Outdoor Rates, by Seller
12 Pages.
Every operator selling outdoor space in Connecticut, priced.
- OUTFRONT MediaThe state's biggest operator/billboards/outfront-media
- Lamar AdvertisingHighways and digital networks/billboards/lamar
- Barrett OutdoorConnecticut's own, since 1962/billboards/barrett-outdoor
- Blip BillboardsDigital boards by the day/billboards/blip
- FliphoundSelf-serve digital outdoor/billboards/fliphound
- AdQuickProgrammatic outdoor marketplace/billboards/adquick
- CTtransit BusesBus sides from $75 a month/billboards/cttransit-buses
- Metro-North StationsThe wealthiest commuters in the state/billboards/metro-north
- Bradley AirportTerminal and baggage claim/billboards/bradley-airport
- Mobile BillboardsTrucks, static and LED/billboards/mobile-billboards
- Gas Station ScreensPump toppers and GSTV/billboards/gas-station-ads
- Indoor Digital ScreensGyms, offices and venues/billboards/indoor-digital
Radio & Audio Rates, by Station
12 Pages.
Connecticut's dial, station by station, with FCC-file-checked rates.
- iHeart HartfordCountry 92.5 and the cluster/radio/iheart-hartford
- Audacy HartfordWTIC, Lite 100.5, Hot 93.7/radio/audacy-hartford
- Country 92.5The market's #1 station/radio/country-92-5
- WTIC 1080Connecticut's news and talk voice/radio/wtic-1080
- WDRC & The Red WolfClassic hits across the capital/radio/wdrc
- KC101 & WELINew Haven's iHeart stations/radio/iheart-new-haven
- WPLR 99.1Fifty years of shoreline rock/radio/wplr
- WYBC 94.3New Haven's #1 share/radio/wybc
- Star 99.9, WEBE & WICCThe Gold Coast dial/radio/connoisseur-fairfield
- i95 & Kicks 105.5Danbury, from $25 a spot/radio/townsquare-danbury
- Spotify AdsAudio by zip code, from $250/radio/spotify-ads
- iHeart AdBuilderSelf-serve radio, from $100 a week/radio/iheart-adbuilder
TV & Streaming Rates, by Seller
12 Pages.
Broadcast stations, cable zones and the streaming platforms.
- WFSB Channel 3CBS in Hartford and New Haven/streaming-tv/wfsb
- WTNH News 8ABC, broadcasting since 1948/streaming-tv/wtnh
- NBC ConnecticutWVIT and Telemundo CT/streaming-tv/nbc-connecticut
- FOX61WTIC-TV across the market/streaming-tv/fox61
- Connecticut PublicUnderwriting credits/streaming-tv/ct-public
- Comcast EffectvCable zones from $10 a spot/streaming-tv/comcast-effectv
- Optimum MediaFairfield County zones and News 12/streaming-tv/optimum-media
- Cox MediaThe eastern Connecticut zones/streaming-tv/cox-media
- Hulu AdsFrom $500 a campaign/streaming-tv/hulu
- Roku Ads ManagerAmerica's biggest streaming platform/streaming-tv/roku
- Amazon AdsPrime Video, no minimum spend/streaming-tv/amazon
- Vibe.coSelf-serve streaming, from $50 a day/streaming-tv/vibe
Magazine & Print Rates, by Title
10 Pages.
From statewide glossies to the books mailed free to single neighborhoods.
- Connecticut MagazineThe statewide book/magazines/connecticut-magazine
- Moffly MediaSix Gold Coast titles/magazines/moffly-media
- Greenwich Magazine9,250 audited copies/magazines/greenwich-magazine
- SerendipityThe coast's design glossy/magazines/serendipity
- Connecticut Cottages & GardensDesign and architecture/magazines/ctcg
- Seasons MagazinesSix regional quarterlies, mailed free/magazines/seasons
- Hartford MagazineThe capital region's glossy/magazines/hartford-magazine
- Litchfield MagazineThe northwest hills/magazines/litchfield-magazine
- City LifestyleTown books, from $500 a month/magazines/city-lifestyle
- Best Version MediaCategory exclusivity, from $200/magazines/best-version-media
Google & Meta Rates
4 Pages.
The platforms where intent and targeting live, with Connecticut benchmarks.
- Google Ads$5.42 average CT click/digital/google-ads
- Local Services AdsPay per lead, from $25/digital/local-services-ads
- Meta AdsFacebook and Instagram, from $5 a day/digital/meta-ads
- YouTube AdsThe biggest screen in the house/digital/youtube-ads
Sponsorship Rates, by Property
10 Pages.
Teams, events and community programs, from youth jerseys to the Travelers.
- Hartford Yard Goats417,054 fans in 2024/sponsorships/yard-goats
- Hartford Wolf Pack5,590 a game/sponsorships/wolf-pack
- Hartford AthleticSummer soccer/sponsorships/hartford-athletic
- Bridgeport Islanders36 arena nights/sponsorships/bridgeport-islanders
- UConn AthleticsThe state's national brand/sponsorships/uconn
- Travelers Championship$70M economic impact/sponsorships/travelers-championship
- Hartford MarathonRaces from $250/sponsorships/hartford-marathon
- Durham FairSince 1916/sponsorships/durham-fair
- Connecticut FairsBooths from $500/sponsorships/ct-fairs
- Youth SportsJerseys and banners, from $300/sponsorships/youth-sports
Policies & Credits
6 Pages.
How we handle your information, the terms of using the site, and photo attribution.
- UpdatesWhat changed in our rates, and when/updates
- Editorial StandardsHow we research rates, and who pays us/editorial-standards
- Privacy PolicyWhat we collect and how we share it/privacy
- Terms of UseWhat our rates are and are not/terms
- Photo CreditsEvery image, author and license/photo-credits
- SitemapThis page/sitemap
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