Travelers Championship Sponsorship
Travelers Championship, from $10,000.
One week in Cromwell puts Connecticut businesses beside national brands and the world's best golfers: $70 million in local economic impact, $4 million raised for 245 charities in 2025. Here is what it takes to be there.
Sponsorship returns about $4.50 for every $1. The hometown remembers.
The Straight Answer
Connecticut's loudest week, with a five-figure door charge.
The Travelers Championship at TPC River Highlands is the state's biggest annual sporting event: a PGA Tour signature stop drawing enormous galleries and national television, generating about $70 million in local economic activity in 2025.
It is also Connecticut's largest charitable engine in sport: $4 million raised for 245 charities in 2025 alone. Sponsorship here buys prestige and philanthropy in the same invoice.
$70M in local economic impact from the 2025 Travelers Championship, which also raised $4 million for 245 charities.
Source: 2025 tournament reporting
The Rate Card
What Travelers Championship Actually Costs.
Independently researched starting costs, checked against published materials and market data.
| Buy | Starting Cost | What You Get |
|---|---|---|
| Hospitality Package | from $10,000/event | Client entertaining inside the tournament |
| Official Partner Tier | from $50,000/event | Named partnership with brand integration |
| Charity Pairing | from $5,000/event | Support a benefiting charity for association |
Last verified August 2026. Floors reflect PGA Tour event sponsorship patterns and advertiser reports; exact packages come from the tournament's partnership office and sell out well before June.
The Process
How Buying Works
Three steps from budget to live, in plain English.
Start With Hospitality
The five-figure entry buys a place to entertain clients, which for B2B businesses is the whole return.
Look at Charity Routes
Supporting a benefiting charity attaches your name to the week for less than a partner tier, with genuinely good optics.
Book Nearly a Year Out
Packages sell in the fall for the following June. Deciding in May means waiting for next year.
Priced by Town
Where This Reaches.
Our town guides price Travelers Championship against every other option in the same market, so you can see what it beats and what beats it before you call anyone.
The Alternatives
Before You Buy, Compare.
We don’t sell for Travelers Championship and we don’t take a side: we tell you which option fits your towns and your budget.
Hartford Marathon
The other marquee week, at friendlier entry prices. Compare Prices
Hartford Yard Goats
A whole season of crowds for a quarter of the price. Compare Prices
All Connecticut sponsorships
Every stage from youth seasons to the Travelers, priced. Compare Prices
Questions
Travelers Championship Questions, Answered Straight.
How much does Travelers Championship sponsorship cost?
Hospitality packages start around $10,000, official partner tiers from about $50,000, and charity-pairing routes from around $5,000. The tournament's partnership office prices exact packages, which sell out months ahead.
What does the tournament actually deliver?
Scale and prestige: about $70 million in local economic impact, national television coverage, enormous galleries and the state's most senior business audience all in one week in Cromwell.
Is there a way in under five figures?
Yes, through the charitable side: the tournament raised $4 million for 245 charities in 2025, and supporting a benefiting organization associates your name with the week at a fraction of a partner tier.
Who should sponsor the Travelers?
Businesses whose customers are other businesses: wealth management, law, commercial real estate, healthcare systems, construction. If a week of client entertaining moves your pipeline, the hospitality tier pays for itself.
Also Asked
How much does it cost to sponsor a local team in Connecticut?
A youth team season runs $300 to $600 including jerseys and usually a fence banner. Minor league entry partnerships start around $2,500 a season, and outfield signage at Dunkin' Park from about $7,500. Sponsorship costs
Is sponsoring a local team worth the money?
For goodwill and local trust, yes, and it is cheap: $300 puts your name on jerseys and usually a fence banner for a season. It will not produce measurable leads next week, but it builds the familiarity that makes your other advertising convert better. Youth sponsorship
When is the best time to book advertising?
Early for anything with limited inventory, which means outdoor positions, sponsorships and seasonal print. Late for anything perishable, since unsold radio and cable inventory gets cheaper as the month closes.
Stop Guessing. Price Your Sponsorship.
Tell us your budget and your audience, and we'll come back with Travelers options against every Connecticut stage, free, in one business day.
Price My SponsorshipTakes 2 minutes · Free · Real rates in writing
Get Started
Stand Next to the Big Names.
Tell us the basics. We'll match your budget to the stages your customers actually attend. Here's what you get:
- The exact teams, events and packages for your budget
- Real sponsorship prices for your towns, in writing
- The crowds that are actually yours, not just the loudest
Takes 2 minutes. Free. Real rates in writing.
Rate sources: 2025 tournament economic impact and charity reporting; Tournament partnership materials; PGA Tour event sponsorship patterns. Last verified August 2026.
AdvertisingCT.com is an independent guide for Connecticut advertisers. We are not affiliated with, endorsed by, or acting on behalf of Travelers Championship, and all names and trademarks belong to their owners. Rates shown are independently researched estimates of typical starting costs as of August 2026, drawn from published rate materials, public filings, market data and advertiser reports. They are not offers or quotes. Actual pricing is set solely by the vendor and varies by availability, season, placement and negotiation. Spot an outdated number? Tell us and we’ll verify it.