Regional Magazines in Connecticut
A town book runs from $200 a month. A full page in the statewide magazine nears $8,000. Here is every real page rate, and which book belongs on your customers’ coffee tables.
The average Moffly reader's household earns $1,073,000 a year. That's the coffee table.
The Straight Answer
Nobody will hand you a magazine rate card. So we built one.
Call any publisher in the state and you’ll get the same two-step: a friendly voice, then a meeting request. The page rate arrives only after the pitch.
Below is our running rate card for Connecticut’s books: what each page really starts at, checked against published estimates and media kits. Bring it to the publisher meeting.
1.43 million households in Connecticut, in a state that ranks in the nation's top 10 for median household income.
Source: U.S. Census, ACS 2024
The Rate Card
Six buys cover every glossy page in Connecticut. This is what they start at.
| Buy | Starting Cost | What You Get |
|---|---|---|
| Town & Neighborhood Book | from $200/mo | Your town’s own monthly, mailed to its homes |
| Quarter Page, Regional Quarterly | from $700/issue | A real presence in a county-scale glossy |
| Full Page, Regional Quarterly | from $1,500/issue | The full canvas, direct-mailed to affluent zips |
| Full Page, Gold Coast Glossy | from $2,500/issue | Greenwich to Westport, the wealthiest readers in America |
| Full Page, Statewide Magazine | from $6,500/issue | Connecticut Magazine scale: every corner of the state |
| Publisher Digital Add-On | from $450/mo | The book’s website and email list, year-round |
Last verified August 2026. Market reference: a full page in Connecticut Magazine is independently estimated near $8,000, while regional quarterlies charge a fraction of that for tighter, wealthier audiences. Your exact rate depends on the book, the position, and how many issues you commit to.
The Statewide Book
Connecticut Magazine has been the state’s glossy of record for decades: best-restaurants lists, top doctors, the towns ranking everyone argues about. One page here reaches all 169 towns at once.
#1 in circulation inside the state, ahead of Time, Food & Wine and Architectural Digest.
Source: Hearst CT Media Group media kit
The Gold Coast Glossies
Moffly’s books (Greenwich, Westport, Stamford, New Canaan-Darien, Fairfield Living, athome) and Serendipity own Fairfield County’s living rooms, reaching one in three households in their towns.
$1,073,000 is the average household income of a Moffly magazine reader.
Source: Moffly Media audience data
The Regional Quarterlies
Seasons’ five editions, Litchfield Magazine and Hartford Magazine work county by county, and the quarterlies arrive free in the mail, so every targeted household actually gets the book your page is in.
200,000 readers per audit get a Seasons quarterly through 40,000+ hand-picked mailboxes.
Source: Seasons Magazines independent audit
The Town Books
City Lifestyle and Best Version Media publish monthly books for single towns like West Hartford, written about neighbors, mailed to neighbors. The cheapest way onto a Connecticut coffee table.
Top 5 is where Connecticut ranks among states for median household income, town by wealthy town.
Source: U.S. Census, American Community Survey
An Honest Read
Magazines are a great buy for some businesses and a bad one for others. Here is the honest split.
Not sure which side you land on? Get the Answer for Your Business
The Publishers
Four kinds of publishers cover every glossy page in Connecticut. We don’t sell pages and we don’t take a side: we tell you which book has the right readers for your budget.
Hearst’s Connecticut Magazine, the state’s glossy of record, plus CTC&G (Connecticut Cottages & Gardens) and Ink for design and culture. Statewide reach, statewide rates. CT Magazine Rates CTC&G Rates
Greenwich, Westport, Stamford, New Canaan-Darien, Fairfield Living and athome, plus Serendipity: Fairfield County’s glossies, read by million-dollar households. Moffly Rates Greenwich Rates Serendipity Rates
Seasons Magazines’ five editions (West Hartford to the Shoreline), Litchfield Magazine and Hartford Magazine: county-scale books mailed free to the best zip codes. Seasons Rates Litchfield Rates Hartford Mag Rates
City Lifestyle and Best Version Media publish single-town monthlies across Connecticut from about $200 a month, the lowest cost of entry in print. City Lifestyle Rates BVM Rates
The Process
Three steps from budget to page, in plain English.
Two minutes: what you sell, where your customers live, and what you can spend each month.
Actual books, page sizes and per-issue costs for your budget, in writing, before you ever talk to a publisher.
Publishers often design your page free with a schedule; pro design runs $300 to $1,000. Quarterlies close weeks ahead, so we always aim you at the next issue.
Questions
A page in a town book runs from about $200 a month. Regional quarterlies charge from around $700 for a quarter page and $1,500 for a full page per issue. A full page in the statewide Connecticut Magazine is independently estimated near $8,000. Premium positions like back covers add 25 to 50 percent, and most publishers discount meaningfully when you book a full year.
The one your customers actually keep. Statewide reach means Connecticut Magazine or CTC&G. The Gold Coast means Moffly's books (Greenwich, Westport, Stamford, New Canaan-Darien) or Serendipity, where the average reader household earns $1,073,000. County-scale means the quarterlies: Seasons' five editions, Litchfield Magazine, Hartford Magazine. One town means a City Lifestyle or Best Version Media book. Tell us your towns and we will name the right one.
For the right businesses, better than ever, because attention got scarce. 82% of consumers trust print ads more than online ads, readers spend 41 minutes with an issue, and 74% of quarterly readers keep each issue for three months or more. Print is where home services, healthcare, finance, real estate and luxury retail build trust before the search ever happens.
Book the year, not the issue. In a quarterly that is four insertions; in a monthly, at least six. Magazine readers respond to familiarity, and publishers reward commitment: annual schedules routinely earn 10 to 25 percent off the single-issue rate, plus better page placement.
Often nothing: most Connecticut publishers design your page free or cheaply with a schedule. Professional design runs $300 to $1,000, and great photography matters more than clever copy in a glossy. One well-shot page can run all year across every book you buy.
Yes. Town books start around $200 a month. A full page in a regional quarterly at $1,500 an issue averages out to $500 a month. What you cannot afford at $500 is the statewide book, and if your customers are in three towns, you should not want it anyway.
Tell us your budget and your towns, and we’ll come back with real books, real page sizes and real per-issue costs, free, in one business day.
Price My PageTakes 2 minutes · Free · Real rates in writing
Get Started
Tell us the basics. We’ll match your budget to the books your customers actually keep. Here’s what you get:
Takes 2 minutes. Free. Real rates in writing.