Moffly Media on the Gold Coast
Moffly Media Ads, from $2,500 a Page.
Six glossies own Fairfield County's coffee tables: Greenwich, New Canaan-Darien & Rowayton, Westport, Stamford, Fairfield Living and athome. Average reader household income: $1,073,000. Here is the math.
The average Moffly reader's household earns $1,073,000 a year. That's the coffee table.
The Straight Answer
The richest readership in American local print. Here is the page rate.
Moffly's audience data reads like a private bank's: $1,073,000 average household income, $5,086,000 average net worth, 74% female, reaching one in three households across its towns.
The six books sell singly or as a county-wide run, and the same team sells athome for the design trades. For luxury services, this is the most concentrated wealth a Connecticut page can buy.
$1,073,000 is the average household income of a Moffly magazine reader, with average net worth above $5 million.
Source: Moffly Media audience data
The Rate Card
What Moffly Media Actually Costs.
Independently researched starting costs, checked against published materials and market data.
| Buy | Starting Cost | What You Get |
|---|---|---|
| Full Page, One Title | from $2,500/issue | One town's glossy, e.g. Greenwich or Westport |
| Half Page, One Title | from $1,500/issue | Real presence at a friendlier commitment |
| County Run, All Titles | from $8,000/issue | Every Moffly book in one insertion |
Last verified August 2026. Floors reflect published regional-glossy rate patterns and advertiser reports; exact rates come from Moffly's sales team (advertise@moffly.com) and discount meaningfully on annual schedules.
The Process
How Buying Works
Three steps from budget to live, in plain English.
Pick Towns Like Zip Codes
Each title mails to its own town's best households. A New Canaan business buys New Canaan-Darien, not the county, until it grows.
Book the Year
Six to twelve insertions earn the discounts and the right-hand pages. The audience notices who shows up every issue.
Match the Book's Polish
These pages sit beside estate photography. Invest in one great image; the publishers' design teams can carry the rest.
Priced by Town
Where This Reaches.
Our town guides price Moffly Media against every other option in the same market, so you can see what it beats and what beats it before you call anyone.
The Alternatives
Before You Buy, Compare.
We don’t sell for Moffly Media and we don’t take a side: we tell you which option fits your towns and your budget.
Greenwich Magazine solo
The flagship title priced on its own page. Compare Prices
Serendipity
The other Fairfield County luxury book, from $2,000 a page. Compare Prices
CTC&G
The design-and-home glossy for the same households, statewide. Compare Prices
Questions
Moffly Media Questions, Answered Straight.
How much does advertising in Moffly magazines cost?
Full pages start around $2,500 per issue in a single title, half pages around $1,500, and a county-wide run across all six books from about $8,000. Annual schedules earn 10 to 25 percent discounts and better placement.
Who reads the Moffly books?
Fairfield County's wealthiest households: $1,073,000 average income, $5 million-plus average net worth, 74% female readership, and one in three households reached in their towns. It is the private-banking audience in print.
Which businesses belong in these pages?
Anything the Gold Coast buys with consideration: home design and build, wealth management, real estate, med spas and healthcare, schools, travel and jewelry. If your average ticket is four figures and up, the audience matches.
One town or the whole county?
Start with the towns you actually serve; a single title reaches its town's affluent third. Expand to the county run when your service area genuinely spans Greenwich to Fairfield, not before.
Also Asked
What advertising works best for reaching wealthy Connecticut households?
Regional magazines and precise digital targeting. Greenwich has a median household income of $206,130 and the Moffly titles reach readers averaging over a million. Those towns are small enough to target street by street, which reach-based buying wastes. Moffly Media rates
How much does magazine advertising cost in Connecticut?
Neighbourhood magazines start around $200 a month, town books around $500, and a half page in a regional glossy from about $600 an issue. Many offer category exclusivity, meaning your competitor cannot appear alongside you. Magazine rates
Do neighbourhood magazines work?
In affluent towns, unusually well. They are mailed free to specific streets, stay in the house for weeks, and often sell category exclusivity so your competitor cannot appear. From about $200 a month, they are one of the few print buys that still makes obvious sense. Neighbourhood magazines
Stop Guessing. Price Your Pages.
Tell us your budget and your towns, and we'll come back with Moffly numbers against every Gold Coast alternative, free, in one business day.
Price My PageTakes 2 minutes · Free · Real rates in writing
Get Started
Land on the Coffee Table.
Tell us the basics. We'll match your budget to the books your customers actually keep. Here's what you get:
- The exact books and page sizes for your budget
- Real page rates for your county, in writing
- The right book, not the whole newsstand
Takes 2 minutes. Free. Real rates in writing.
Rate sources: Moffly Media published audience data (mofflylifestylemedia.com); City and Regional Magazine Association member profile; Advertiser-reported page rates. Last verified August 2026.
AdvertisingCT.com is an independent guide for Connecticut advertisers. We are not affiliated with, endorsed by, or acting on behalf of Moffly Media, and all names and trademarks belong to their owners. Rates shown are independently researched estimates of typical starting costs as of August 2026, drawn from published rate materials, public filings, market data and advertiser reports. They are not offers or quotes. Actual pricing is set solely by the vendor and varies by availability, season, placement and negotiation. Spot an outdated number? Tell us and we’ll verify it.