Terms of Use
Last updated: August 18, 2026
These Terms of Use govern your use of AdvertisingCT.com. By using the site or submitting either of our forms, you agree to them. If you do not agree, please do not use the site.
What We Provide
AdvertisingCT.com is an independent information and referral service for Connecticut businesses. We publish research on what advertising costs across the state, from bus sides and youth team sponsorships to broadcast television and interstate billboards, organized by channel, by media owner and by town. When you ask, we also match your budget, town and industry to the options we think fit best.
We are not an advertising agency, we do not own media, and we do not sell advertising space directly. Everything published here is informational.
About the Rates We Publish
Every price on this site is an independently researched estimate of a typical starting cost, expressed as a “from” figure, drawn from published rate materials, public filings such as the FCC political files, media kits, market data and advertiser reports. Each page names its sources and the month the figures were last verified.
Those estimates are not:
- Offers, quotes, or contracts
- Prices we control, set, or can hold open for you
- Guarantees that any specific inventory is available
Actual pricing is set solely by the media owner and varies by availability, season, placement, flight length, creative and negotiation. Rates move, and published figures can fall out of date between our verification passes. If you believe a number is wrong, tell us through the contact form and we will check it against the source and correct it.
Audience, circulation, traffic and demographic figures come from the sources named on each page, including the U.S. Census Bureau, Nielsen, the Connecticut Department of Transportation and media owners’ own published materials. They carry whatever margins of error and methodology those sources state.
Independence and Trademarks
We are not affiliated with, endorsed by, or acting on behalf of any media owner, station, publication, team, event or platform named on this site. All company names, station call signs, publication titles and trademarks belong to their respective owners and are used for identification and commentary only, under nominative fair use.
We may be compensated by advertising agencies, media owners or marketing partners when a business we refer engages them. That compensation does not determine which options we publish or recommend, and it never changes the researched rates shown on this site.
Referrals and Third Parties
When you submit a request for advertising options, we may share your request with, or connect you to, third-party agencies, media owners and service providers, as described in our Privacy Policy. Those parties may contact you directly.
We are not responsible for the products, services, pricing, availability, performance or conduct of any third party. Any agreement you enter into with a media owner, agency or other provider is solely between you and them, and we are not a party to it. We do not guarantee that any third party will contact you, quote you a particular price, or accept your business.
This site links to outside websites, including media owners and government databases. We do not control those sites and are not responsible for their content.
Your Submissions and Consent
You agree that the information you submit is accurate and that you are authorized to provide it, including any business details and any phone number or email address you enter. By submitting a form, you consent to be contacted by us and our marketing partners about your request and related advertising services, by email, phone or text, including by automated means, as described in our Privacy Policy. Consent is not a condition of any purchase, and you may opt out at any time.
If you send us material such as a rate card, media kit or correction, you grant us permission to use the factual information in it to inform and update what we publish. Do not send us anything confidential that you are not permitted to share.
Acceptable Use
You agree not to:
- Misuse the site, interfere with its operation, or attempt to breach its security
- Scrape, harvest, or systematically copy the rate data or written content for republication or for training commercial models without our written permission
- Submit false information, or another person’s details without their permission
- Use the forms to send spam, malware, or unlawful content
- Use the site for any unlawful purpose
Content and Photography
The written research, page structure, compilations of rates, and the AdvertisingCT name and logo are owned by us or our licensors and are protected by law. You may quote short excerpts with attribution and a link.
Photographs on this site come from Wikimedia Commons and public archives and remain the property of their photographers, licensed under the terms listed on our photo credits page. Those licenses cover the images only, not the rest of the site, and do not imply that any photographer endorses us.
Warranties, Liability and Governing Law
No guarantee of results. We do not guarantee any advertising outcome, response rate, lead volume or return. Advertising performance varies with market, creative, timing and execution, and nothing on this site is a promise of results.
Disclaimer of warranties. The site is provided “as is” and “as available,” without warranties of any kind, express or implied, including accuracy, merchantability, fitness for a particular purpose and non-infringement, to the fullest extent permitted by law.
Limitation of liability. To the fullest extent permitted by law, AdvertisingCT.com will not be liable for any indirect, incidental, special, consequential or punitive damages, or for any loss of profits, revenue, data or business, arising from your use of the site, your reliance on any estimate or recommendation, or your dealings with any third party. Where liability cannot be excluded, it is limited to one hundred dollars.
Indemnity. You agree to indemnify and hold us harmless from claims arising out of your misuse of the site or your breach of these terms.
Governing law. These terms are governed by the laws of the State of Connecticut, without regard to its conflict-of-laws rules, and any dispute will be resolved in the state or federal courts located in Connecticut.
Changes. We may update these terms. The date at the top shows when, and continued use of the site after a change means you accept the updated terms.
Contact. Questions about these terms go through our contact form.
These terms are provided for general information and are not legal advice. Please have them reviewed by qualified counsel before relying on them.