By Industry
What Works in Your Trade.
A plumber and a restaurant should advertise almost nothing alike. One is bought in a panic and the other is chosen on a Friday afternoon. Here is what each trade really pays, and where the money goes furthest.
Ten Guides
Priced for Each Trade.
Every guide carries the real cost of a lead in that industry, the channels ranked for it, and three worked monthly budgets.
Why Trade Matters
The same dollar behaves completely differently depending on what you sell.
A legal click costs $9.87 and a restaurant click costs $2.05, in the same state, on the same platform. A plumbing lead converts to a booked job 44.5% of the time while other trades convert far lower. Averages are useless: what matters is the number in your trade.
The other half is timing. HVAC lives on two demand spikes a year, restaurants live on three nights a week, and roofing lives on the fortnight after a storm. Every guide here is built around when the money should move, not just where.
$2.05 to $9.87 is the range of a single search click across industries in Connecticut, which is why one budget cannot fit them all.
Source: WordStream and LocaliQ benchmarks, 2026
Not Listed?
Tell Us What You Actually Do.
These ten are the guides we have written so far. Whatever you sell, we can price it. Here’s what you get:
- The channels that work in your specific trade
- Real starting prices for your towns, in writing
- What to skip, and why it wastes money for you
Takes 2 minutes. Free. No obligation.