By Budget

What Your Budget Actually Buys.

Nobody will tell you what $500 a month gets you, because the answer does not suit them. We will. Five budgets, worked out line by line, with real Connecticut prices and an honest list of what to skip at each level.

Build My Instant Plan See Budget Examples

Pick a Level

Five Budgets, Worked Out.

Every plan uses real starting prices from our Connecticut price index, and every line links to the page behind the number.

$500 a month: Two Channels, Chosen Carefully

Local Services Ads, Meta, a bus side, a youth team

Enough for one demand channel and one presence buy: about 90 search clicks, or eight booked trade calls, plus a neighbourhood people keep seeing you in. See the $500 plans

$1,000 a month: The First Serious Budget

Search, Meta, small-market radio, neighbourhood print

One channel funded properly and one funded patiently. Radio becomes arguable in the smaller markets, and roughly 185 search clicks a month become possible. See the $1,000 plans

$2,500 a month: Three Channels, Compounding

Radio schedules, bulletins, cable zones, full search

Create demand, catch demand and look established, all in the same month. This is where a billboard and streaming television stop being fantasies. See the $2,500 plans

$5,000 a month: Enough to Own a Town

Heavy radio, highway bulletins, streaming, magazines

A radio schedule people remember, a board held all year, television screens and about 900 search clicks a month. Market leadership costs less than most people assume. See the $5,000 plans

$10,000 a month: Every Screen in the Market

Broadcast TV, multiple boards, sponsorships, everything

Broadcast weight, multiple boards, every cable zone and around 1,800 search clicks. The question stops being what you can afford and becomes what to ignore. See the $10,000 plans

How to Read These

The budget matters less than the shape you spend it in.

Every plan on these pages does three jobs: something creates demand, something catches it, and something makes you look like the obvious choice. Below $1,000 a month you have to choose two of the three. Above $2,500 you can fund all of them, and they start multiplying each other.

The second thing that matters is geography. Connecticut is three television markets and three radio metros, and Fairfield County belongs to New York’s. Concentrating a small budget on one town beats spreading a large one across the state.

$66.69 is the average cost of a lead from search advertising in Connecticut, which is the number every budget here is measured against.

Source: WordStream and LocaliQ benchmarks, 2026

Make It Specific

Your Budget, Your Town.

These plans are the general shape. Tell us where you are and what you sell, and we’ll make them exact. Here’s what you get:

The channels worth your budget in your town
Real starting prices, in writing
An honest list of what to skip

Takes 2 minutes. Free. No obligation.