Your Advertising, Worked Out

Know Where Your
Next Dollar Goes.

Your town. Your business. Your budget. Get a starting plan you can understand, change and take with you.

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Your Starting PlanConnecticut / another town

$1,000/ month

Get enquiries
Another local business

Google Search 58%Facebook & Instagram enquiries 32%Testing reserve 10%

2 focused options, plus $100 kept for testing.

Connecticut spans more than one media market

Fairfield County sits in the New York TV market; much of the rest of Connecticut is in the Hartford–New Haven market. Start with the towns customers will actually travel from or that you can serve, then confirm each campaign's targeting.

Read the Local Guide

Start Here

Google Search

$583suggested budget

Put budget behind people actively searching for the service or product you sell.

Published Referencefrom $10/day

Daily Budget

Why This Fits & What to Check

Use a small set of relevant searches and the towns you serve. Clicks are not enquiries; track the calls or purchases that follow.

30 days at the published from $10 per day starting point; the allocation can fund higher daily spend.

Published verification: August 2026.

Read the Prices & Buying Guide

Build on It

Facebook & Instagram enquiries

$317suggested budget

Test a clear offer with a short enquiry form alongside search demand.

Published Referencefrom $200/mo

Lead Campaign

Why This Fits & What to Check

Follow up promptly and check enquiry quality. A submitted form does not mean a booked customer; verify platform rules for your service.

Published monthly starting point; the allocation is a proposed spending cap, not a quote.

Published verification: August 2026.

Read the Prices & Buying Guide

Keep $100 Uncommitted

Use it for a creative test, a promising result, or costs the media quote leaves out.

These suggested allocations are not quotes or guaranteed results. Confirm current prices and availability with each seller.
Daily budgets use up to 30 days; shorter tests show their duration. Actual months and platform billing vary.
Keep the reserve uncommitted. Production, management and taxes may cost extra. A guide mention does not confirm seller coverage.

Make the Math Yours

What Would It Take
to Pay for Itself?

Use the amount you keep from a new customer after direct delivery costs. This is a target to test against, not a forecast.

Average Sale ($)

Contribution Margin (%)

additional customers to cover
$1,000 in your full planning budget$200.00 contribution per customer. Excludes fixed overhead and extra campaign costs.

Go Deeper on Your Plan

Explore town guides Industry guides Compare Google and Meta Compare All Published Rates

A Starting Plan,
With the Reasoning Attached.

Built From Published Rates

Reference prices come from our Connecticut price index. Each option links to the guide behind it. Media owners set the quote, availability and any minimum commitment.

Designed to Keep You Focused

Our planning rules match your goal and type of business to a small number of options. The split is a suggested starting point. Your experience, creative and measured results should guide changes.

Room to Learn

A testing reserve stays uncommitted. Production, management fees and taxes may be extra. The break-even calculator uses your own assumptions; it does not predict sales or advertising performance.