What Changed, and When.

Instant planning, clearer comparisons and a radio-budget correction

The new planner turns a town, business type, goal and budget into an adjustable starting allocation, with local context and a break-even calculator. The price index now compares exact billing units. We corrected the $1,000 budget guide: $550 at $25 per spot buys 22 spots over the month, not twenty per week. Published rate verification labels remain unchanged. All public pages are now available as readable text for research tools.

Build a starting planCompare ratesCorrected radio budget example

Every seller page now shows the towns it is priced in

Each of the 60 vendor rate pages now links the town guides that price it against the alternatives in that market, and every town guide explains why its neighbours are worth reading. The full rate library is also published as plain text for answer engines.

Town guidesThe rate library as plain text

Ten town guides published, with Census data and worked budgets

Hartford, Stamford, New Haven, Bridgeport, Waterbury, Greenwich, Danbury, Norwalk, West Hartford and New London, each with U.S. Census demographics, the media markets the town actually sits in, a full rate card and three worked monthly budgets.

All ten guides

Corrected: Fairfield County radio is one market, not two

Nielsen merged the Bridgeport and Stamford-Norwalk metros into Metro Fairfield County, market #72, in spring 2020. Pages citing the old split have been updated, along with the reminder that Fairfield County sits in the New York TV market, not Hartford's.

Fairfield radio rates

Sixty seller rate pages, each sourced and dated

Every major advertising seller in Connecticut now has its own page with real starting prices: billboard operators, radio clusters, broadcast and cable television, streaming platforms, regional magazines, and sponsorships from youth teams to the Travelers Championship.

Every page

Rate sources published on every page

Broadcast rates are now checked against the FCC political files, which every station must publish, and bus advertising against the transit district's own published card. Each page lists the sources behind its numbers and the month they were last verified.