Connoisseur Media in Fairfield County
Star 99.9, WEBE & WICC, from $35 a Spot.
One rep sells the Gold Coast dial: Star 99.9, WEBE 108 and WICC 600, on the air in Bridgeport since 1926, covering the 787,200-person Metro Fairfield County market, #73 in America. Here is the math.
Country 92.5 pulls an 11 share in Hartford. Every rep knows it. Now you do too.
The Straight Answer
The richest ears in America, sold by one rep. Here is the math.
Connoisseur's cluster owns Fairfield County's local dial: Star 99.9 (AC), WEBE 108 (AC) and WICC 600, Bridgeport's news voice since 1926, plus WPLR up the shoreline, all under one sales team.
Nielsen merged Bridgeport and Stamford-Norwalk into one rated market in 2020: Metro Fairfield County, #73 in America, 787,200 people with the state's highest incomes and long commutes. Local radio is how you reach them without paying New York City rates.
787,200 people live inside Metro Fairfield County, the rated radio market this cluster covers.
Source: Nielsen Audio, Fall 2025
The Rate Card
What Connoisseur Media Fairfield Actually Costs.
Independently researched starting costs, checked against published materials and market data.
| Buy | Starting Cost | What You Get |
|---|---|---|
| Off-Peak Spot | from $35/spot | Middays and evenings across the cluster |
| Drive-Time Spot | from $60/spot | The Merritt and I-95 commute blocks |
| Weekly Schedule | from $300/wk | 15 to 20 spots across the Gold Coast signals |
Last verified August 2026. Floors reflect published market rate data for Fairfield County's rated markets; station political files at publicfiles.fcc.gov show real recent rates by daypart, and multi-station packages move the effective price.
The Process
How Buying Works
Three steps from budget to live, in plain English.
Check the FCC Files
Look up WEZN, WEBE or WICC at publicfiles.fcc.gov and read actual recent rates by daypart before the rep call.
Buy the County, Skip the City
Fairfield County audiences can be bought at Connecticut rates or wasted at New York ones. The local cluster is the arbitrage.
Split AC and News by Customer
Star and WEBE own adult women across the county; WICC owns Bridgeport's news habit. Match the signal to the buyer, then package.
Priced by Town
Where This Reaches.
Our town guides price Connoisseur Media Fairfield against every other option in the same market, so you can see what it beats and what beats it before you call anyone.
The Alternatives
Before You Buy, Compare.
We don’t sell for Connoisseur Media Fairfield and we don’t take a side: we tell you which option fits your towns and your budget.
WPLR 99.1
The same owner's rock station up the shoreline, from $40 a spot. Compare Prices
KC101 & WELI
The next market up the coast, from $30 a spot. Compare Prices
All Connecticut radio prices
Every market and buy priced, from $15 small-market spots up. Compare Prices
Questions
Connoisseur Media Fairfield Questions, Answered Straight.
How much does advertising on Star 99.9, WEBE or WICC cost?
Off-peak spots start around $35, drive time around $60, and weekly schedules from about $300 across the cluster. Metro Fairfield County prices below Hartford despite the wealthiest audience in the state, which is the quiet bargain of the Gold Coast dial.
Which stations does Connoisseur sell in Fairfield County?
Star 99.9 (WEZN) and WEBE 108, both adult contemporary, and WICC 600, Bridgeport's news and talk voice on the air since 1926, plus WPLR in New Haven. One sales team covers the coast from Greenwich to the shoreline.
Why buy Fairfield County radio instead of New York stations?
Because New York rates buy eight million people you don't serve. The local cluster reaches the same 787,200 Metro Fairfield County residents, in their own towns, at Connecticut prices, with local hosts they actually know.
Who listens to these stations?
Star and WEBE own the county's adult women at work and in the car; WICC holds Bridgeport's older news loyalists. Between them: commuters on the Merritt and I-95, homeowners, and the highest household incomes in Connecticut radio.
Also Asked
How much does radio advertising cost in Connecticut?
Off-peak spots start around $25 in Danbury, $30 in New Haven and $40 in Hartford, with drive time costing considerably more. Weekly schedules generally begin near $200. Production is usually included free by the station. Radio rates
Is radio advertising still effective?
Yes, where frequency is affordable. Radio still reaches most American adults weekly, and in Connecticut's smaller markets $500 a month buys enough spots to be remembered. In Hartford the same money buys too few spots to register. Radio rates
How many radio markets does Connecticut have?
Three rated ones: Hartford at number 57, New Haven at 123, and Metro Fairfield County at 73, which Nielsen created in 2020 by merging the old Bridgeport and Stamford-Norwalk markets. Danbury and New London are rated separately and smaller. Radio rates by station
Stop Guessing. Price Your Airtime.
Tell us your budget and your towns, and we'll come back with per-station Gold Coast numbers against the rest of the dial, free, in one business day.
Price My AirtimeTakes 2 minutes · Free · Real rates in writing
Get Started
Get On the Air.
Tell us the basics. We'll match your budget to the stations and dayparts that actually reach your customers. Here's what you get:
- The exact stations and spot counts for your budget
- Real airtime rates for your towns, in writing
- The right two stations, not the whole dial
Takes 2 minutes. Free. Real rates in writing.
Rate sources: FCC public inspection files, political rates (publicfiles.fcc.gov); Nielsen Audio Radio Market Survey, Fall 2025 (Metro Fairfield County, market #73); Published radio market rate data. Last verified August 2026.
AdvertisingCT.com is an independent guide for Connecticut advertisers. We are not affiliated with, endorsed by, or acting on behalf of Connoisseur Media Fairfield, and all names and trademarks belong to their owners. Rates shown are independently researched estimates of typical starting costs as of August 2026, drawn from published rate materials, public filings, market data and advertiser reports. They are not offers or quotes. Actual pricing is set solely by the vendor and varies by availability, season, placement and negotiation. Spot an outdated number? Tell us and we’ll verify it.