FOX61 in Hartford
FOX61 Advertising, from $150 a Spot.
FOX61 built its franchise on mornings and sports: a long local morning news block and Fox NFL Sundays, with CW20 sold alongside at value rates. Daytime from $150, news from $300. Here is the math.
Streaming is now 48.6% of all TV time. Your ad can live there from $500.
The Straight Answer
Mornings and football, sold by one rep with a value twin.
WTIC-TV signed on in 1984 and grew into Hartford's Fox affiliate with a morning news block that runs hours longer than the network competition, plus NFL Sundays that own fall weekends.
Tegna sells FOX61 and CW20 (WCCT) together: the CW's syndicated inventory adds cheap frequency behind the flagship's reach. Price both from the FCC file before the bundle conversation.
1984 is when WTIC-TV signed on; four decades later its morning block and Fox football anchor the schedule.
Source: Connecticut broadcast history
The Rate Card
What FOX61 Actually Costs.
Independently researched starting costs, checked against published materials and market data.
| Buy | Starting Cost | What You Get |
|---|---|---|
| Daytime Spot | from $150/spot | 30 seconds across the whole DMA |
| Morning News Spot | from $250/spot | The long local block commuters wake with |
| CW20 Value Spot | from $75/spot | The duopoly's second signal at entry rates |
Last verified August 2026. Floors reflect published mid-market broadcast rate guides; NFL and prime cost multiples more. WTIC-TV and WCCT political files at publicfiles.fcc.gov show real recent rates by daypart.
The Process
How Buying Works
Three steps from budget to live, in plain English.
Check the FCC Files
Look up WTIC-TV and WCCT at publicfiles.fcc.gov and read actual recent rates before the rep call.
Own the Morning
FOX61's long morning block sells frequency the evening news cannot: the same commuters, every day, at friendlier rates.
Use CW20 for Frequency
Anchor on FOX61, repeat on CW20. The duopoly package delivers broadcast frequency at close to cable prices.
Priced by Town
Where This Reaches.
Our town guides price FOX61 against every other option in the same market, so you can see what it beats and what beats it before you call anyone.
The Alternatives
Before You Buy, Compare.
We don’t sell for FOX61 and we don’t take a side: we tell you which option fits your towns and your budget.
WFSB CBS 3
The evening news heavyweight, from $150 a spot. Compare Prices
NBC Connecticut
The O&O with Telemundo alongside, from $150 a spot. Compare Prices
Roku self-serve
Streaming TV from $500 a campaign, targeted by town. Compare Prices
Questions
FOX61 Questions, Answered Straight.
How much does advertising on FOX61 cost?
Daytime spots start around $150, the morning news block around $250, and CW20 value spots from about $75. NFL Sundays and prime cost multiples more, and both stations' political files at publicfiles.fcc.gov show real recent rates.
What is FOX61 best at?
Mornings and sports. Its local morning news runs longer than the competition and owns the commute hour, while Fox's NFL package delivers the market's biggest live audiences every fall weekend.
Is NFL advertising on FOX61 realistic for a small business?
Occasionally, and only with eyes open: local NFL spots price in the four figures and sell out early. One well-placed game spot can launch a brand; a season of mornings usually builds one more affordably.
What is CW20 and who watches it?
WCCT, the duopoly's CW station: syndicated comedies, reruns and CW programming with smaller but steady audiences. From about $75 a spot it adds broadcast frequency behind a FOX61 schedule at close to cable-zone prices.
Also Asked
Should I advertise on streaming TV or regular TV?
Streaming and cable zones for almost every local business, because you buy only the towns you serve from about $10 a spot. Broadcast makes sense once budgets reach several thousand a month and you genuinely want the whole market. TV and streaming rates
How much does TV advertising cost in Connecticut?
Cable zone spots start around $10, which lets you buy only the towns you serve. Streaming platforms take campaigns from about $500. Broadcast television on a Hartford or New Haven station costs considerably more and is priced by daypart and demand. TV and streaming rates
How much does a billboard cost in Connecticut?
A highway bulletin starts around $1,200 a month, a poster on a state route from about $329 for four weeks, and digital boards can be bought by the day from roughly $20. Production is separate for static boards, which is why short campaigns usually favour digital. Billboard prices
Stop Guessing. Price Your Screen Time.
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Price My TV CampaignTakes 2 minutes · Free · Real rates in writing
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Tell us the basics. We'll match your budget to the stations and platforms that actually reach your customers. Here's what you get:
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- Real TV rates for your towns, in writing
- The right screens, not the whole state
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Rate sources: FCC public inspection files, political rates (publicfiles.fcc.gov); Connecticut broadcast history archives; Published mid-market broadcast rate guides. Last verified August 2026.
AdvertisingCT.com is an independent guide for Connecticut advertisers. We are not affiliated with, endorsed by, or acting on behalf of FOX61, and all names and trademarks belong to their owners. Rates shown are independently researched estimates of typical starting costs as of August 2026, drawn from published rate materials, public filings, market data and advertiser reports. They are not offers or quotes. Actual pricing is set solely by the vendor and varies by availability, season, placement and negotiation. Spot an outdated number? Tell us and we’ll verify it.