NBC Connecticut in Hartford
NBC Connecticut Ads, from $150 a Spot.
WVIT is NBC's own station in Connecticut, sold with Telemundo Connecticut beside it: one rep, the English and Spanish-language news audiences together. Daytime from $150, news from $300. Here is the math.
Streaming is now 48.6% of all TV time. Your ad can live there from $500.
The Straight Answer
The network's own station, with two languages in one buy.
NBC Connecticut is an NBCUniversal owned-and-operated station, which brings network polish to local news and first call on NBC's sports and event inventory in the 1.06-million-home market.
The quiet advantage is Telemundo Connecticut, sold by the same team: the state's growing Spanish-language audience in the same order. Nobody else on the dial sells both languages in one call.
1.06M TV households make up the Hartford and New Haven DMA that one WVIT spot covers, the 33rd largest in America.
Source: Nielsen DMA estimates, 2024-25
The Rate Card
What NBC Connecticut Actually Costs.
Independently researched starting costs, checked against published materials and market data.
| Buy | Starting Cost | What You Get |
|---|---|---|
| Daytime Spot | from $150/spot | 30 seconds across the whole DMA |
| Evening News Spot | from $300/spot | NBC Connecticut's flagship news blocks |
| Telemundo CT Spot | from $75/spot | The Spanish-language audience, same rep |
Last verified August 2026. Floors reflect published mid-market broadcast rate guides; NBC sports and prime cost multiples more. WVIT's political file at publicfiles.fcc.gov shows real recent rates by daypart.
The Process
How Buying Works
Three steps from budget to live, in plain English.
Check WVIT's FCC File
The political file at publicfiles.fcc.gov lists actual recent rates by daypart, the honest baseline before any package talk.
Ask for Both Languages
Telemundo Connecticut rides the same order at value rates. For trades, healthcare and retail, the Spanish-language add is often the best CPM on the sheet.
Time Around NBC Tentpoles
Network sports and events spike viewing and rates. Buy the weeks around them, not through them, unless the moment is your moment.
Priced by Town
Where This Reaches.
Our town guides price NBC Connecticut against every other option in the same market, so you can see what it beats and what beats it before you call anyone.
The Alternatives
Before You Buy, Compare.
We don’t sell for NBC Connecticut and we don’t take a side: we tell you which option fits your towns and your budget.
WFSB CBS 3
The Hartford news heavyweight, from $150 a spot. Compare Prices
FOX61
The Tegna duopoly with CW20 value inventory alongside. Compare Prices
Hulu self-serve
Streaming TV from $500 a campaign, targeted by town. Compare Prices
Questions
NBC Connecticut Questions, Answered Straight.
How much does advertising on NBC Connecticut cost?
Daytime spots start around $150 and news blocks around $300, with Telemundo Connecticut spots from about $75 through the same rep. NBC sports and prime inventory costs multiples more, and WVIT's political file at publicfiles.fcc.gov shows real recent rates.
What makes an owned-and-operated station different?
WVIT is owned by NBCUniversal itself, not an affiliate group, which means network production values in local news and first access to NBC sports and event inventory when it passes through the market.
Who watches Telemundo Connecticut?
The state's Spanish-language households, concentrated around Hartford, New Britain, Waterbury and Bridgeport, one of the fastest-growing audiences in the market and reachable from about $75 a spot in the same order as WVIT.
NBC Connecticut or WFSB?
Both blanket the same DMA. WFSB's newscasts carry the deeper Hartford habit; NBC Connecticut brings network gloss and the Telemundo pairing. If the Spanish-language audience matters to your business, WVIT's combined buy usually wins.
Also Asked
Should I advertise on streaming TV or regular TV?
Streaming and cable zones for almost every local business, because you buy only the towns you serve from about $10 a spot. Broadcast makes sense once budgets reach several thousand a month and you genuinely want the whole market. TV and streaming rates
How much does TV advertising cost in Connecticut?
Cable zone spots start around $10, which lets you buy only the towns you serve. Streaming platforms take campaigns from about $500. Broadcast television on a Hartford or New Haven station costs considerably more and is priced by daypart and demand. TV and streaming rates
How much does a billboard cost in Connecticut?
A highway bulletin starts around $1,200 a month, a poster on a state route from about $329 for four weeks, and digital boards can be bought by the day from roughly $20. Production is separate for static boards, which is why short campaigns usually favour digital. Billboard prices
Stop Guessing. Price Your Screen Time.
Tell us your budget and your towns, and we'll come back with WVIT and Telemundo numbers against the rest of the market, free, in one business day.
Price My TV CampaignTakes 2 minutes · Free · Real rates in writing
Get Started
Look Like the Big Brand.
Tell us the basics. We'll match your budget to the stations and platforms that actually reach your customers. Here's what you get:
- The exact stations and spot counts for your budget
- Real TV rates for your towns, in writing
- The right screens, not the whole state
Takes 2 minutes. Free. Real rates in writing.
Rate sources: FCC public inspection files, political rates (publicfiles.fcc.gov); Nielsen DMA estimates, 2024-25; Published mid-market broadcast rate guides. Last verified August 2026.
AdvertisingCT.com is an independent guide for Connecticut advertisers. We are not affiliated with, endorsed by, or acting on behalf of NBC Connecticut, and all names and trademarks belong to their owners. Rates shown are independently researched estimates of typical starting costs as of August 2026, drawn from published rate materials, public filings, market data and advertiser reports. They are not offers or quotes. Actual pricing is set solely by the vendor and varies by availability, season, placement and negotiation. Spot an outdated number? Tell us and we’ll verify it.