WYBC in New Haven
WYBC 94.3 Ads, from $40 a Spot.
The biggest audience on the New Haven dial is the urban AC station: WYBC leads the Spring 2026 book at 11.4, nearly double the next FM. Spots start around $40 off-peak, $65 in drive. Here is the math.
Country 92.5 pulls an 11 share in Hartford. Every rep knows it. Now you do too.
The Straight Answer
New Haven's #1 by a country mile. Here is the cover charge.
WYBC 94.3 pulls an 11.4 share in the Spring 2026 New Haven book, the market's biggest audience, nearly double KC101 and WPLR at 5.8 each. Urban AC owns the city's listening the way country owns Hartford's.
It is also a New Haven institution with Yale roots and deep community trust. For city retail, dining, healthcare, events and services, no shoreline signal delivers more people per spot.
11.4 share for WYBC in the Spring 2026 book, the biggest audience on the New Haven dial by nearly double.
Source: Nielsen Audio, Spring 2026
The Rate Card
What WYBC 94.3 Actually Costs.
Independently researched starting costs, checked against published materials and market data.
| Buy | Starting Cost | What You Get |
|---|---|---|
| Off-Peak Spot | from $40/spot | Middays and evenings on the market leader |
| Drive-Time Spot | from $65/spot | Morning and afternoon commute blocks |
| Weekly Schedule | from $300/wk | 15 to 20 spots, enough frequency to stick |
Last verified August 2026. Floors reflect published New Haven market rate data with a market-leader premium; the combined Hartford and New Haven average runs about $279 a spot. WYBC's political file at publicfiles.fcc.gov shows real recent rates.
The Process
How Buying Works
Three steps from budget to live, in plain English.
Check WYBC's FCC File
The political file at publicfiles.fcc.gov lists actual recent rates by daypart, your baseline before the rep call.
Buy the City First
WYBC's strength is New Haven proper and its first ring. If your customers are city households, this is the shortest route to all of them.
Show Up in the Community
WYBC's audience rewards advertisers who appear at its events and causes. Pair a schedule with a presence and the spots work harder.
Priced by Town
Where This Reaches.
Our town guides price WYBC 94.3 against every other option in the same market, so you can see what it beats and what beats it before you call anyone.
The Alternatives
Before You Buy, Compare.
We don’t sell for WYBC 94.3 and we don’t take a side: we tell you which option fits your towns and your budget.
WPLR 99.1
The shoreline rock loyalists, from $40 a spot. Compare Prices
KC101 & WELI
The pop and news side of the market, from $30 a spot. Compare Prices
All Connecticut radio prices
Every market and buy priced, from $15 small-market spots up. Compare Prices
Questions
WYBC 94.3 Questions, Answered Straight.
How much does advertising on WYBC cost?
Off-peak spots start around $40, drive time around $65, and weekly schedules from about $300. That is a market-leader premium in a market that still prices well under Hartford, against a combined average of about $279 a spot.
Is WYBC really New Haven's #1 station?
In the Spring 2026 book, clearly: an 11.4 share, with KC101 and WPLR next at 5.8 each. No other shoreline signal reaches more weekly listeners.
Who listens to WYBC?
New Haven's urban adult audience: the city and its first-ring towns, skewing 25 to 54, with deep community loyalty built over decades and Yale-connected roots. City retail, dining, health, events and services fit naturally.
WYBC or WPLR or KC101?
WYBC for the city's biggest audience, WPLR for the trades-heavy rock loyalists, KC101 for parents and the school run. The right answer is your customer's preset, which is exactly what we match for you.
Also Asked
How much does radio advertising cost in Connecticut?
Off-peak spots start around $25 in Danbury, $30 in New Haven and $40 in Hartford, with drive time costing considerably more. Weekly schedules generally begin near $200. Production is usually included free by the station. Radio rates
Is radio advertising still effective?
Yes, where frequency is affordable. Radio still reaches most American adults weekly, and in Connecticut's smaller markets $500 a month buys enough spots to be remembered. In Hartford the same money buys too few spots to register. Radio rates
How many radio markets does Connecticut have?
Three rated ones: Hartford at number 57, New Haven at 123, and Metro Fairfield County at 73, which Nielsen created in 2020 by merging the old Bridgeport and Stamford-Norwalk markets. Danbury and New London are rated separately and smaller. Radio rates by station
Stop Guessing. Price Your Airtime.
Tell us your budget and your towns, and we'll come back with WYBC numbers against the rest of the dial, per spot and per thousand, free, in one business day.
Price My AirtimeTakes 2 minutes · Free · Real rates in writing
Get Started
Get On the Air.
Tell us the basics. We'll match your budget to the stations and dayparts that actually reach your customers. Here's what you get:
- The exact stations and spot counts for your budget
- Real airtime rates for your towns, in writing
- The right two stations, not the whole dial
Takes 2 minutes. Free. Real rates in writing.
Rate sources: FCC public inspection files, political rates (publicfiles.fcc.gov); Nielsen Audio, New Haven, Spring 2026; Published radio market rate data. Last verified August 2026.
AdvertisingCT.com is an independent guide for Connecticut advertisers. We are not affiliated with, endorsed by, or acting on behalf of WYBC 94.3, and all names and trademarks belong to their owners. Rates shown are independently researched estimates of typical starting costs as of August 2026, drawn from published rate materials, public filings, market data and advertiser reports. They are not offers or quotes. Actual pricing is set solely by the vendor and varies by availability, season, placement and negotiation. Spot an outdated number? Tell us and we’ll verify it.