Amazon Ads on TV
Amazon TV Ads, with No Minimum Spend.
Amazon opened its living-room inventory to ordinary brands: Sponsored TV runs on Fire TV and Prime Video surfaces with no minimum budget, priced by the thousand views. Here is the math and the catch.
Streaming is now 48.6% of all TV time. Your ad can live there from $500.
The Straight Answer
The everything store sells its living room too. Here is the price.
Sponsored TV is Amazon's self-serve streaming product: video ads across Fire TV apps and Amazon's ad-supported surfaces, launched with no minimum spend and bought like any other Amazon ad.
The catch is the door: it is built for brands that sell on or through Amazon, and targeting leans shopping signals over street addresses. Purely local services usually spend better on Hulu, Roku or cable zones.
$0 minimum: Amazon's Sponsored TV launched with no required budget floor, unique among the big streaming platforms.
Source: Amazon Ads published materials
The Rate Card
What Amazon Ads Actually Costs.
Independently researched starting costs, checked against published materials and market data.
| Buy | Starting Cost | What You Get |
|---|---|---|
| Sponsored TV | from $10/day | Practical starting budget, no platform minimum |
| Cost per Thousand Views | from $20/CPM | Published CTV benchmarks, $20 to $60 by targeting |
| Prime Video Managed Buys | from $10,000/campaign | Premium show adjacency through managed sales |
Last verified August 2026. Amazon publishes Sponsored TV's no-minimum model; CPMs reflect published 2026 connected-TV benchmarks, and Prime Video's premium inventory sells through managed and programmatic channels at higher floors.
The Process
How Buying Works
Three steps from budget to live, in plain English.
Check the Door You Fit
Sponsored TV favors brands selling on Amazon. Local services without a storefront there should compare Hulu and Roku first.
Reuse Your 30 Seconds
The same produced spot runs on Amazon, Hulu, Roku and cable. One good file, every platform.
Watch Shopping Signals Work
Amazon's targeting is what people actually buy, not what they claim. For products, that signal beats any zip code.
Priced by Town
Where This Reaches.
Our town guides price Amazon Ads against every other option in the same market, so you can see what it beats and what beats it before you call anyone.
The Alternatives
Before You Buy, Compare.
We don’t sell for Amazon Ads and we don’t take a side: we tell you which option fits your towns and your budget.
Hulu Ad Manager
Town-targeted streaming from $500, the local-business door. Compare Prices
Roku Ads Manager
The biggest streaming platform, from $500 a campaign. Compare Prices
All Connecticut TV prices
Every station, zone and platform priced honestly. Compare Prices
Questions
Amazon Ads Questions, Answered Straight.
How much do Amazon TV ads cost?
Sponsored TV has no minimum spend, with about $10 a day as a practical floor and CPMs in the published $20 to $60 connected-TV range. Prime Video's premium show adjacency runs through managed buys starting around five figures.
Who can use Amazon Sponsored TV?
It is built for brands selling on or through Amazon, using shopping signals for targeting. A Connecticut product brand fits naturally; a plumber without an Amazon storefront should usually buy Hulu, Roku or cable zones instead.
Can I target Connecticut specifically?
Geographic targeting exists but the platform's strength is purchase behavior, not town fencing. If your entire value is local, the town-first platforms spend your budget more precisely.
Amazon or Hulu and Roku: which should I pick?
Product brands with Amazon storefronts: Amazon first, the shopping signals are unmatched. Local services: Hulu or Roku first, where town targeting is the whole design. Budgets over a few thousand a month often run both.
Also Asked
Should I advertise on streaming TV or regular TV?
Streaming and cable zones for almost every local business, because you buy only the towns you serve from about $10 a spot. Broadcast makes sense once budgets reach several thousand a month and you genuinely want the whole market. TV and streaming rates
How much does TV advertising cost in Connecticut?
Cable zone spots start around $10, which lets you buy only the towns you serve. Streaming platforms take campaigns from about $500. Broadcast television on a Hartford or New Haven station costs considerably more and is priced by daypart and demand. TV and streaming rates
How much does a billboard cost in Connecticut?
A highway bulletin starts around $1,200 a month, a poster on a state route from about $329 for four weeks, and digital boards can be bought by the day from roughly $20. Production is separate for static boards, which is why short campaigns usually favour digital. Billboard prices
Stop Guessing. Price Your Screen Time.
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Price My TV CampaignTakes 2 minutes · Free · Real rates in writing
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Look Like the Big Brand.
Tell us the basics. We'll match your budget to the platforms that actually reach your customers. Here's what you get:
- The exact platforms and budgets for your goal
- Real CPMs for your targeting, in writing
- The right screens, not the whole internet
Takes 2 minutes. Free. Real rates in writing.
Rate sources: Amazon Ads published materials (advertising.amazon.com); Published 2026 connected-TV CPM benchmarks; Industry reporting on Prime Video ad buys. Last verified August 2026.
AdvertisingCT.com is an independent guide for Connecticut advertisers. We are not affiliated with, endorsed by, or acting on behalf of Amazon Ads, and all names and trademarks belong to their owners. Rates shown are independently researched estimates of typical starting costs as of August 2026, drawn from published rate materials, public filings, market data and advertiser reports. They are not offers or quotes. Actual pricing is set solely by the vendor and varies by availability, season, placement and negotiation. Spot an outdated number? Tell us and we’ll verify it.