Country 92.5 in Hartford
Country 92.5 Ads, from $50 a Spot.
WWYZ is the biggest audience in Connecticut radio, an 11.0 share in the July 2026 Hartford book. Market-leader airtime starts around $50 off-peak and $90 in drive, and here is how to pay fair for it.
Country 92.5 pulls an 11 share in Hartford. Every rep knows it. Now you do too.
The Straight Answer
The biggest audience on the Connecticut dial. Here is the cover charge.
Country 92.5 has led Hartford for years and leads the July 2026 book with an 11.0 share, three points clear of the next FM. Country audiences are famously loyal: same station, same shows, every single day.
That loyalty is what you buy: trades, trucks, home services, agriculture and events convert disproportionately here. The premium over the market's $40 entry spots is real, and so is the audience it buys.
11.0 share in the July 2026 Hartford ratings, the market's #1 audience, three points clear of the next FM.
Source: Nielsen Audio PPM, July 2026
The Rate Card
What Country 92.5 Actually Costs.
Independently researched starting costs, checked against published materials and market data.
| Buy | Starting Cost | What You Get |
|---|---|---|
| Off-Peak Spot | from $50/spot | Middays and evenings on the market leader |
| Drive-Time Spot | from $90/spot | The morning and afternoon commute blocks |
| Weekly Schedule | from $400/wk | 15 to 20 spots, enough frequency to stick |
Last verified August 2026. Floors reflect a market-leader premium over published Hartford rate data, where the market average runs about $279 a spot. WWYZ's political file at publicfiles.fcc.gov shows real recent rates by daypart.
The Process
How Buying Works
Three steps from budget to live, in plain English.
Check WWYZ's FCC File
The station's political file at publicfiles.fcc.gov lists actual recent rates by daypart. Read it before the rep call and you negotiate from facts.
Buy Frequency, Not Prestige
One drive spot a day impresses nobody. 15 to 20 spots a week for a month is what makes a country audience say your name back.
Ask About Live Reads
Country hosts carry real trust. A live read costs more per spot and routinely outpulls produced ads for local businesses.
Priced by Town
Where This Reaches.
Our town guides price Country 92.5 against every other option in the same market, so you can see what it beats and what beats it before you call anyone.
The Alternatives
Before You Buy, Compare.
We don’t sell for Country 92.5 and we don’t take a side: we tell you which option fits your towns and your budget.
iHeart Hartford cluster
Package WWYZ with Kiss 95.7 and The River 105.9 through one rep. Compare Prices
Audacy Hartford
The rival cluster: Lite 100.5 and Hot 93.7 at 8.0 shares each. Compare Prices
iHeart AdBuilder
Reach the same audience self-serve from $100 a week. Compare Prices
Questions
Country 92.5 Questions, Answered Straight.
How much does advertising on Country 92.5 cost?
Expect a market-leader premium: off-peak spots from about $50, drive time from about $90, and useful weekly schedules from around $400. The published Hartford and New Haven market average is about $279 a spot, and WWYZ's 11.0 share is why it prices above entry rates.
Who listens to Country 92.5?
The biggest weekly audience in the Hartford market, skewing 25 to 54, suburban and exurban, heavy on truck owners, homeowners and event-goers. For trades, dealerships, ag and country events, there is no bigger single megaphone in Connecticut radio.
Is the #1 station worth the premium?
If you need mass Hartford-market reach, yes: no station delivers more people per week. If your customer is narrow, run the per-thousand math against Kiss 95.7 or Lite 100.5 first; rank is not the same thing as value.
What is the cheapest way onto WWYZ?
iHeart's AdBuilder self-serve platform reaches the cluster's audience from about $100 a week with the ad produced free, and overnight or rotator packages through a rep cost well under drive rates. Both beat paying rack rate for one prestige spot.
Also Asked
How much does radio advertising cost in Connecticut?
Off-peak spots start around $25 in Danbury, $30 in New Haven and $40 in Hartford, with drive time costing considerably more. Weekly schedules generally begin near $200. Production is usually included free by the station. Radio rates
Is radio advertising still effective?
Yes, where frequency is affordable. Radio still reaches most American adults weekly, and in Connecticut's smaller markets $500 a month buys enough spots to be remembered. In Hartford the same money buys too few spots to register. Radio rates
How many radio markets does Connecticut have?
Three rated ones: Hartford at number 57, New Haven at 123, and Metro Fairfield County at 73, which Nielsen created in 2020 by merging the old Bridgeport and Stamford-Norwalk markets. Danbury and New London are rated separately and smaller. Radio rates by station
Stop Guessing. Price Your Airtime.
Tell us your budget and your towns, and we'll come back with WWYZ numbers against the rest of the dial, per spot and per thousand, free, in one business day.
Price My AirtimeTakes 2 minutes · Free · Real rates in writing
Get Started
Get On the Air.
Tell us the basics. We'll match your budget to the stations and dayparts that actually reach your customers. Here's what you get:
- The exact stations and spot counts for your budget
- Real airtime rates for your towns, in writing
- The right two stations, not the whole dial
Takes 2 minutes. Free. Real rates in writing.
Rate sources: FCC public inspection files, political rates (publicfiles.fcc.gov); Nielsen Audio PPM, Hartford, July 2026; Published radio market rate data. Last verified August 2026.
AdvertisingCT.com is an independent guide for Connecticut advertisers. We are not affiliated with, endorsed by, or acting on behalf of Country 92.5, and all names and trademarks belong to their owners. Rates shown are independently researched estimates of typical starting costs as of August 2026, drawn from published rate materials, public filings, market data and advertiser reports. They are not offers or quotes. Actual pricing is set solely by the vendor and varies by availability, season, placement and negotiation. Spot an outdated number? Tell us and we’ll verify it.