iHeartMedia in Hartford
iHeart Hartford Radio, from $40 a Spot.
iHeart owns the biggest audience in Connecticut radio: Country 92.5 leads the July 2026 Hartford book with an 11.0 share, backed by Kiss 95.7 and The River 105.9. Here is what the cluster really costs.
Country 92.5 pulls an 11 share in Hartford. Every rep knows it. Now you do too.
The Straight Answer
The market's #1 station lives here. Here is the math.
iHeart's Hartford cluster stacks Country 92.5 (11.0 share, the market's biggest audience), Kiss 95.7 (CHR, 6.5) and The River 105.9 (classic hits, 6.7), per the July 2026 book, with ESPN sports on the AM side.
The #1 station charges #1 rates, and the cluster's other signals are where the value hides. Price Country 92.5 against Kiss and The River per thousand listeners before the package decision.
11.0 share for Country 92.5 in the July 2026 book, the biggest audience of any station in the Hartford market.
Source: Nielsen Audio PPM, July 2026
The Rate Card
What iHeartMedia Hartford Actually Costs.
Independently researched starting costs, checked against published materials and market data.
| Buy | Starting Cost | What You Get |
|---|---|---|
| Off-Peak Spot | from $40/spot | Middays and evenings on the cluster's FMs |
| Drive-Time Spot | from $75/spot | Commute blocks; Country 92.5 prices the top |
| Self-Serve via AdBuilder | from $100/wk | iHeart's own self-serve door, ad produced free |
Last verified August 2026. Floors reflect published market rate data against the roughly $279 Hartford and New Haven average spot; iHeart's own AdBuilder publishes weekly budgets from about $100. Station political files at publicfiles.fcc.gov show real recent rates.
The Process
How Buying Works
Three steps from budget to live, in plain English.
Check the FCC File First
Look up WWYZ, WKSS or WHCN at publicfiles.fcc.gov and read actual recent rates by daypart before any rep call.
Decide: Rep Buy or AdBuilder
Under about $800 a month, iHeart's self-serve AdBuilder is the honest door. Above it, a rep buy locks exact stations and dayparts in writing.
Buy the Audience, Not the Rank
Country 92.5's #1 rank costs #1 money. If your customer skews younger or female, Kiss 95.7 may buy more of them per dollar.
Priced by Town
Where This Reaches.
Our town guides price iHeartMedia Hartford against every other option in the same market, so you can see what it beats and what beats it before you call anyone.
The Alternatives
Before You Buy, Compare.
We don’t sell for iHeartMedia Hartford and we don’t take a side: we tell you which option fits your towns and your budget.
Country 92.5 solo
The market leader priced on its own page, spot by spot. Compare Prices
Audacy Hartford
The rival cluster: WTIC 1080, Lite 100.5 and Hot 93.7. Compare Prices
iHeart AdBuilder
The same stations self-serve, weekly budgets from $100. Compare Prices
Questions
iHeartMedia Hartford Questions, Answered Straight.
How much does iHeart Hartford advertising cost?
Off-peak spots start around $40 and drive time around $75, with Country 92.5 pricing at the top of the market its 11.0 share leads. The published Hartford and New Haven average is about $279 a spot, and iHeart's AdBuilder offers self-serve weekly budgets from about $100.
Which stations does iHeart sell in Hartford?
Country 92.5 WWYZ (the market #1), Kiss 95.7 WKSS (CHR, 6.5 share), The River 105.9 WHCN (classic hits, 6.7) and ESPN sports on the AM side, all per the July 2026 book. One sales team, plus the AdBuilder self-serve platform.
Is Country 92.5 worth its premium?
For mass Hartford reach, usually yes: an 11.0 share means no other station delivers more of the market per week. For a targeted customer, run the per-thousand math against Kiss and The River first; #1 audiences are rarely #1 value for niche businesses.
How do I see what iHeart really charges?
Every station's political file at publicfiles.fcc.gov lists real recent rates by daypart, which track lowest unit costs. Read WWYZ's file before you negotiate and the bundle math becomes very simple.
Also Asked
How much does radio advertising cost in Connecticut?
Off-peak spots start around $25 in Danbury, $30 in New Haven and $40 in Hartford, with drive time costing considerably more. Weekly schedules generally begin near $200. Production is usually included free by the station. Radio rates
Is radio advertising still effective?
Yes, where frequency is affordable. Radio still reaches most American adults weekly, and in Connecticut's smaller markets $500 a month buys enough spots to be remembered. In Hartford the same money buys too few spots to register. Radio rates
How many radio markets does Connecticut have?
Three rated ones: Hartford at number 57, New Haven at 123, and Metro Fairfield County at 73, which Nielsen created in 2020 by merging the old Bridgeport and Stamford-Norwalk markets. Danbury and New London are rated separately and smaller. Radio rates by station
Stop Guessing. Price Your Airtime.
Tell us your budget and your towns, and we'll come back with per-station iHeart numbers against the rest of the dial, free, in one business day.
Price My AirtimeTakes 2 minutes · Free · Real rates in writing
Get Started
Get On the Air.
Tell us the basics. We'll match your budget to the stations and dayparts that actually reach your customers. Here's what you get:
- The exact stations and spot counts for your budget
- Real airtime rates for your towns, in writing
- The right two stations, not the whole dial
Takes 2 minutes. Free. Real rates in writing.
Rate sources: FCC public inspection files, political rates (publicfiles.fcc.gov); Nielsen Audio PPM, Hartford, July 2026; iHeart AdBuilder published pricing. Last verified August 2026.
AdvertisingCT.com is an independent guide for Connecticut advertisers. We are not affiliated with, endorsed by, or acting on behalf of iHeartMedia Hartford, and all names and trademarks belong to their owners. Rates shown are independently researched estimates of typical starting costs as of August 2026, drawn from published rate materials, public filings, market data and advertiser reports. They are not offers or quotes. Actual pricing is set solely by the vendor and varies by availability, season, placement and negotiation. Spot an outdated number? Tell us and we’ll verify it.