Optimum Media in Fairfield County
Optimum Cable Ads, from $10 a Spot.
Fairfield County's cable belongs to Optimum, and so does News 12 Connecticut, the county's own around-the-clock local news channel. Zone spots start around $10, News 12 from about $100. Here is the math.
Streaming is now 48.6% of all TV time. Your ad can live there from $500.
The Straight Answer
The Gold Coast's cable, with its own news channel attached.
Optimum (Altice) runs the cable systems across most of Fairfield County, selling zone inserts on ESPN, HGTV and CNN for the wealthiest towns in the state at ordinary cable prices.
The differentiator is News 12 Connecticut: hyperlocal county news running around the clock, watched precisely because it covers the viewer's own town. No broadcast station can sell that adjacency.
24/7 hyperlocal news runs on News 12 Connecticut, Optimum's own channel for Fairfield County, sold zone by zone.
Source: News 12 Networks published materials
The Rate Card
What Optimum Media Actually Costs.
Independently researched starting costs, checked against published materials and market data.
| Buy | Starting Cost | What You Get |
|---|---|---|
| Zone Spot | from $10/spot | National networks inserted in your Fairfield towns |
| News 12 Connecticut Spot | from $100/spot | The county's own 24/7 news channel |
| Monthly Zone Package | from $500/mo | A steady schedule across networks in one zone |
Last verified August 2026. Zone floors reflect published cable rate guides; News 12 carries a local-news premium over insert rates. Exact zone maps and rates come from Optimum Media's sales team.
The Process
How Buying Works
Three steps from budget to live, in plain English.
Map Your Towns to Zones
Optimum's zones split the county; confirm which cover Greenwich, Stamford, Norwalk or the Bridgeport side before pricing anything.
Weigh News 12 First
For Fairfield businesses, News 12's town-level news adjacency is the standout buy: local trust at a fraction of broadcast news rates.
Extend to Streaming
Optimum sells app and streaming extensions alongside cable, following the county's cord-cutters onto the same screens.
Priced by Town
Where This Reaches.
Our town guides price Optimum Media against every other option in the same market, so you can see what it beats and what beats it before you call anyone.
The Alternatives
Before You Buy, Compare.
We don’t sell for Optimum Media and we don’t take a side: we tell you which option fits your towns and your budget.
Xfinity zones
The rest of Connecticut's cable map, from $10 a spot. Compare Prices
Fairfield County radio
Star 99.9, WEBE and WICC reach the same towns from $35 a spot. Compare Prices
Hulu self-serve
Streaming TV from $500 a campaign, targeted by town. Compare Prices
Questions
Optimum Media Questions, Answered Straight.
How much does Optimum cable advertising cost?
Zone inserts start around $10 a spot with suburban network spots near $25, News 12 Connecticut from about $100, and monthly packages from about $500. Fairfield County's incomes make these the best-value affluent impressions in the state.
What is News 12 Connecticut?
Optimum's own 24/7 hyperlocal news channel for Fairfield County: town-by-town news, weather and traffic that viewers watch because it is about their own streets. For county businesses it is the closest thing to owning the local newscast.
What areas does Optimum cover in Connecticut?
Most of Fairfield County, from Greenwich and Stamford through Norwalk toward the Bridgeport area, with Comcast picking up most of the rest of the state. The zone map decides which company you buy from.
Optimum zones or broadcast for a Fairfield business?
Zones, usually: broadcast blankets Hartford and New Haven money you may not serve, while zone spots and News 12 keep every dollar inside the county. Add broadcast only when your service area actually spans the DMA.
Also Asked
Should I advertise on streaming TV or regular TV?
Streaming and cable zones for almost every local business, because you buy only the towns you serve from about $10 a spot. Broadcast makes sense once budgets reach several thousand a month and you genuinely want the whole market. TV and streaming rates
How much does TV advertising cost in Connecticut?
Cable zone spots start around $10, which lets you buy only the towns you serve. Streaming platforms take campaigns from about $500. Broadcast television on a Hartford or New Haven station costs considerably more and is priced by daypart and demand. TV and streaming rates
How much does a billboard cost in Connecticut?
A highway bulletin starts around $1,200 a month, a poster on a state route from about $329 for four weeks, and digital boards can be bought by the day from roughly $20. Production is separate for static boards, which is why short campaigns usually favour digital. Billboard prices
Stop Guessing. Price Your Zones.
Tell us your budget and your towns, and we'll come back with Optimum and News 12 numbers against every alternative, free, in one business day.
Price My TV CampaignTakes 2 minutes · Free · Real rates in writing
Get Started
Buy Your Towns, Not the State.
Tell us the basics. We'll match your budget to the zones and networks that actually reach your customers. Here's what you get:
- The exact zones and networks for your budget
- Real cable rates for your towns, in writing
- Zones versus broadcast, priced side by side
Takes 2 minutes. Free. Real rates in writing.
Rate sources: Published cable advertising rate guides, 2026; Optimum Media and News 12 published materials; Advertiser-reported zone package pricing. Last verified August 2026.
AdvertisingCT.com is an independent guide for Connecticut advertisers. We are not affiliated with, endorsed by, or acting on behalf of Optimum Media, and all names and trademarks belong to their owners. Rates shown are independently researched estimates of typical starting costs as of August 2026, drawn from published rate materials, public filings, market data and advertiser reports. They are not offers or quotes. Actual pricing is set solely by the vendor and varies by availability, season, placement and negotiation. Spot an outdated number? Tell us and we’ll verify it.