Townsquare Media in Danbury
i95 & Kicks 105.5 Ads, from $25 a Spot.
Greater Danbury has its own dial: i95 (WRKI) rock and Kicks 105.5 country, both Townsquare stations, riding the I-84 commute through the fastest-growing corner of the state. Spots start around $25. Here is the math.
Country 92.5 pulls an 11 share in Hartford. Every rep knows it. Now you do too.
The Straight Answer
The border-country dial nobody prices. So we did.
Townsquare's Danbury cluster pairs i95 (WRKI), the market's heritage rock station, with Kicks 105.5 (WDBY) country, covering greater Danbury, the I-84 corridor and the New York border towns.
Danbury sits outside the big rated metros, which keeps its rates small-market friendly while the audience keeps growing. For Danbury-area businesses, this dial plus digital is the whole local media plan.
26.5 minutes is the average Connecticut commute, and Danbury's I-84 drivers spend it with local radio on.
Source: U.S. Census, American Community Survey
The Rate Card
What Townsquare Danbury Actually Costs.
Independently researched starting costs, checked against published materials and market data.
| Buy | Starting Cost | What You Get |
|---|---|---|
| Off-Peak Spot | from $25/spot | Middays and evenings on i95 or Kicks |
| Drive-Time Spot | from $45/spot | The I-84 morning and afternoon crawl |
| Weekly Schedule | from $200/wk | 15 to 20 spots across the cluster |
Last verified August 2026. Floors reflect published small-market rate data; Danbury prices under the big rated metros. Station political files at publicfiles.fcc.gov show real recent rates, and Townsquare also sells digital alongside airtime.
The Process
How Buying Works
Three steps from budget to live, in plain English.
Check the FCC Files
Look up WRKI and WDBY at publicfiles.fcc.gov and read actual recent rates by daypart before the rep call.
Own a Daypart Cheaply
Small-market rates mean a modest budget can dominate morning drive here in a way Hartford money never could.
Bundle Digital Carefully
Townsquare packages digital ads with airtime. Price each part against our Google and Meta benchmarks before signing the bundle.
Priced by Town
Where This Reaches.
Our town guides price Townsquare Danbury against every other option in the same market, so you can see what it beats and what beats it before you call anyone.
The Alternatives
Before You Buy, Compare.
We don’t sell for Townsquare Danbury and we don’t take a side: we tell you which option fits your towns and your budget.
Connoisseur Fairfield
The Gold Coast dial to the south: Star 99.9, WEBE, WICC. Compare Prices
iHeart AdBuilder
Self-serve broadcast across bigger markets from $100 a week. Compare Prices
All Connecticut radio prices
Every market and buy priced, from $15 small-market spots up. Compare Prices
Questions
Townsquare Danbury Questions, Answered Straight.
How much does advertising on i95 or Kicks 105.5 cost?
Off-peak spots start around $25, drive time around $45, and weekly schedules from about $200 across the cluster. Danbury's small-market pricing is the point: real broadcast frequency at a fraction of Hartford or Fairfield rates.
What area do the Danbury stations cover?
Greater Danbury, the I-84 corridor towns from the New York line toward Waterbury, and the border communities of Putnam and Dutchess counties in New York. If your customers commute I-84 west of Waterbury, this is their dial.
i95 or Kicks: which should I buy?
i95's rock audience skews male, trades and long-tenured local; Kicks' country audience skews families, trucks and events. Same math as everywhere: pick your customer's preset, then buy 15 to 20 spots a week on it.
Should I take Townsquare's digital bundle?
Sometimes. Townsquare sells display, search and streaming alongside airtime, and bundles can be fair, but price each piece separately first: our Google and Meta pages show what clicks should cost before anyone wraps them in a radio package.
Also Asked
How much does radio advertising cost in Connecticut?
Off-peak spots start around $25 in Danbury, $30 in New Haven and $40 in Hartford, with drive time costing considerably more. Weekly schedules generally begin near $200. Production is usually included free by the station. Radio rates
Is radio advertising still effective?
Yes, where frequency is affordable. Radio still reaches most American adults weekly, and in Connecticut's smaller markets $500 a month buys enough spots to be remembered. In Hartford the same money buys too few spots to register. Radio rates
How many radio markets does Connecticut have?
Three rated ones: Hartford at number 57, New Haven at 123, and Metro Fairfield County at 73, which Nielsen created in 2020 by merging the old Bridgeport and Stamford-Norwalk markets. Danbury and New London are rated separately and smaller. Radio rates by station
Stop Guessing. Price Your Airtime.
Tell us your budget and your towns, and we'll come back with Danbury numbers against the rest of the dial, per spot and per thousand, free, in one business day.
Price My AirtimeTakes 2 minutes · Free · Real rates in writing
Get Started
Get On the Air.
Tell us the basics. We'll match your budget to the stations and dayparts that actually reach your customers. Here's what you get:
- The exact stations and spot counts for your budget
- Real airtime rates for your towns, in writing
- The right two stations, not the whole dial
Takes 2 minutes. Free. Real rates in writing.
Rate sources: FCC public inspection files, political rates (publicfiles.fcc.gov); Published small-market radio rate data; U.S. Census, American Community Survey. Last verified August 2026.
AdvertisingCT.com is an independent guide for Connecticut advertisers. We are not affiliated with, endorsed by, or acting on behalf of Townsquare Danbury, and all names and trademarks belong to their owners. Rates shown are independently researched estimates of typical starting costs as of August 2026, drawn from published rate materials, public filings, market data and advertiser reports. They are not offers or quotes. Actual pricing is set solely by the vendor and varies by availability, season, placement and negotiation. Spot an outdated number? Tell us and we’ll verify it.