WTNH News 8 in New Haven
WTNH Advertising, from $150 a Spot.
Connecticut television started here: WTNH signed on in 1948 as the state's first station, and News 8 still owns the New Haven angle in the shared DMA. Daytime from $150, news from $300, MyTV9 for less.
Streaming is now 48.6% of all TV time. Your ad can live there from $500.
The Straight Answer
The state's first station still owns the shoreline's news.
WTNH, the ABC affiliate owned by Nexstar, signed on in June 1948 as Connecticut's first television station. News 8 leans New Haven and shoreline where the market's other newsrooms lean Hartford.
Its duopoly partner MyTV9 (WCTX) sells the same audience at value rates, the quiet way onto real broadcast for less. The FCC's public files price both before any rep does.
1948 is when WTNH signed on as Connecticut's first television station, three-quarters of a century of News 8.
Source: Connecticut broadcast history
The Rate Card
What WTNH Actually Costs.
Independently researched starting costs, checked against published materials and market data.
| Buy | Starting Cost | What You Get |
|---|---|---|
| Daytime Spot | from $150/spot | 30 seconds across the whole DMA |
| Evening News Spot | from $300/spot | News 8's flagship blocks |
| MyTV9 Value Spot | from $75/spot | The duopoly's second signal at entry rates |
Last verified August 2026. Floors reflect published mid-market broadcast rate guides; WTNH and WCTX political files at publicfiles.fcc.gov show real recent rates by daypart.
The Process
How Buying Works
Three steps from budget to live, in plain English.
Check the FCC Files
Look up WTNH and WCTX at publicfiles.fcc.gov and read actual recent rates before the rep call.
Ask About the Duopoly
One Nexstar rep sells News 8 and MyTV9 together. Value spots on MyTV9 stretch a schedule the news blocks anchor.
Lean the Shoreline Angle
If your customers live New Haven-south, WTNH's news audience matches them better than the Hartford-centric competition.
Priced by Town
Where This Reaches.
Our town guides price WTNH against every other option in the same market, so you can see what it beats and what beats it before you call anyone.
The Alternatives
Before You Buy, Compare.
We don’t sell for WTNH and we don’t take a side: we tell you which option fits your towns and your budget.
WFSB CBS 3
The Hartford-angle news heavyweight, from $150 a spot. Compare Prices
NBC Connecticut
The NBC owned-and-operated station with Telemundo alongside. Compare Prices
Xfinity cable zones
Town-targeted spots from $10 instead of the whole DMA. Compare Prices
Questions
WTNH Questions, Answered Straight.
How much does advertising on WTNH cost?
Daytime spots start around $150 and the news blocks around $300, with MyTV9, the duopoly's second station, from about $75. Every spot covers the full 1.06-million-home DMA, and both stations' political files at publicfiles.fcc.gov show real recent rates.
Was WTNH really Connecticut's first TV station?
Yes. It signed on in June 1948 as WNHC-TV, the first television station in Connecticut, and has carried the New Haven newscast tradition ever since. Heritage matters in news: habits pass down households.
What is MyTV9 and why is it cheaper?
WCTX, the sister station sold by the same Nexstar team. Syndicated shows and reruns draw smaller audiences than News 8, so spots start around $75, an honest way to add broadcast frequency without news-block prices.
WTNH or WFSB: which should I buy?
Geography first: WTNH's news leans New Haven and the shoreline, WFSB's leans Hartford. Both cover the whole DMA, so buy the newscast your actual customers watch, then let per-spot rates break the tie.
Also Asked
Should I advertise on streaming TV or regular TV?
Streaming and cable zones for almost every local business, because you buy only the towns you serve from about $10 a spot. Broadcast makes sense once budgets reach several thousand a month and you genuinely want the whole market. TV and streaming rates
How much does TV advertising cost in Connecticut?
Cable zone spots start around $10, which lets you buy only the towns you serve. Streaming platforms take campaigns from about $500. Broadcast television on a Hartford or New Haven station costs considerably more and is priced by daypart and demand. TV and streaming rates
How much does a billboard cost in Connecticut?
A highway bulletin starts around $1,200 a month, a poster on a state route from about $329 for four weeks, and digital boards can be bought by the day from roughly $20. Production is separate for static boards, which is why short campaigns usually favour digital. Billboard prices
Stop Guessing. Price Your Screen Time.
Tell us your budget and your towns, and we'll come back with WTNH numbers against cable, streaming and the other stations, free, in one business day.
Price My TV CampaignTakes 2 minutes · Free · Real rates in writing
Get Started
Look Like the Big Brand.
Tell us the basics. We'll match your budget to the stations and platforms that actually reach your customers. Here's what you get:
- The exact stations and spot counts for your budget
- Real TV rates for your towns, in writing
- The right screens, not the whole state
Takes 2 minutes. Free. Real rates in writing.
Rate sources: FCC public inspection files, political rates (publicfiles.fcc.gov); Connecticut broadcast history archives; Published mid-market broadcast rate guides. Last verified August 2026.
AdvertisingCT.com is an independent guide for Connecticut advertisers. We are not affiliated with, endorsed by, or acting on behalf of WTNH, and all names and trademarks belong to their owners. Rates shown are independently researched estimates of typical starting costs as of August 2026, drawn from published rate materials, public filings, market data and advertiser reports. They are not offers or quotes. Actual pricing is set solely by the vendor and varies by availability, season, placement and negotiation. Spot an outdated number? Tell us and we’ll verify it.